Results
See what every card brings
Follow every card from arrival to letterbox, measure who scans the QR code and compare designs. With figures per journey, per step and per design version.
Request a demoStatistics
Your campaign at a glance
Received12,480
Sent12,23698%
QR scans1,912
Scan rate15.3%
Received100%
Ready99%
Scheduled99%
With PostNL98%
Completed97%
Received to ready0,4 hReady to PostNL2,1 dMedian total2,6 d
Devices
First scan after delivery1.8 daysmedian
FormatCardsSpend
Postcard A69,840€ 7.380
Postcard A52,396€ 2.635
AWelcome, photo4.2% scan rate
BWelcome, illustration6.1% scan rateWinner, carries on by itself
Control group without a card: 2.3% bought again. With a card: 3.4%.
Insight
Measure what matters
Per stage
How many cards are ready, in production, with PostNL or completed.
Lead times
Median and outliers per step.
QR scans
Scan rate, devices, countries and time to the first scan.
Costs
Per week, per format and per design.
Per design version
Which version was sent and how it scored.
A/B winner
The best version carries on by itself; you get a heads-up.
Control group
Compare with those who got no card.
Export
A CSV per chart.